Sous la direction de Massimo Morozzi, EDRA, est un acteur majeur du design et du meuble contemporain privilégiant la couleur, la lumière avec une grande fraîcheur dans la création.

Découvrez Edra à travers le livre "INTERIORS WITH EDRA" qui reflète les créations d'architectes et d'architectes d'intérieur à travers la réalité de l'habitat

MDBA fait une large place à la collection d'EDRA dans son show room 163 rue Paradis à Marseille.

 

edra chez MDBA

 

 

EDRA sur le site de MDBA au show room en exposition les canapés On the rock, le Flap, Corbeille les meubles paysagers modulaires, les fauteuils Corallo, Getsuen, Rose Chair, les chaises Adelphi, Jenette, Mummy, les tables Penta, Brasilia et le paravent zig zag

 

Les designers d'Edra collection

 

Alfredo Häberli Karim Rashid
Ashley Hall KRD
Christophe Pillet Leonardo Volpi
Dante Donegani Maarten Van
Ezri Tarazi Severen
Fernando Campana Mario Cananzi
Flavia Alves de Souza Masanori Umeda
Francesco Binfaré Massimo Morozzi
Giovanni Lauda Matthew Kavanagh
Humberto Campana Peter Traag
Inga Sempè Roberto Semprini
John Denton Ross Lovegrove
Karen Chekerdjian Setsu e Shinobu Ito
  Steven Blaess
  Studio 65


Edra: 1987 - 2007

In just twenty years Edra has become the landmark Italian manufacturer of designer furniture. The company had an unconventional start in 1987 with its very first, "I Nuovissimi" collection of items by young designers - ‘first-timers' on the industrial production scene. Edra's in-built capacity for innovation combined with excellence of function and form led to rapid growth on national and international markets.

Thanks to the art direction of Massimo Morozzi, a well-known figure on the radical avant-garde scene, Edra has consolidated its design-oriented approach. Every collection bears the distinctive Edra hallmark that sets it apart from its competitors. Showing an enviable nose for talent, Edra has brought on board artists at the cutting edge of the design world. A multi-cultural approach, receptive to developments in art, fashion and lifestyles has led to a gallery of landmark contemporary design items.

Edra combines advanced technology with traditional craft skills. And ingenious use of a wide palette of colours. Edra is synonymous with continual experimentation with materials - whether fabrics, leather, methacrylate or wood - exploring how to create new distinctive skins for its product range. The Company has always blended age-old craft traditions hailing from its region of Italy with new inputs from distant lands. Local features are translated into a global language that speaks to the emotions and the intellect.

The Edra catalogue is a designers' hall of fame,
each artist making his/her unique contribution.


The Edra range of upholstered chairs and divans is designed for total comfort, whatever the sitting or lying position. Edra's modular furniture and wall system offer a practically infinite range of customised solutions. The result is truly architectural interior design.

Although a byword for sumptuous luxury, Edra products are never excessive or over elaborate. The Company's youthful drive and brilliant, trendsetter image have ensured constant media interest. Edra participates in the most important trade fairs in Italy and abroad. Included in permanent exhibitions at New York's MoMa, and Paris' Beaubourg and Musée des Arts Décoratifs, Edra Collections furnish many prestigious public and private environments.

The entrepreneurial drive of this go-ahead Company has kept it ahead of the pack. Eschewing short-lived fashions, the Company's entrepreneurial spirit has given a new lease of life to Italian design. 2007 marks Edra's twentieth anniversary. New products designed by Inga Sempé, Fernando and Umberto Campana, and Francesco Binfaré are destined to leave their mark. Following on from "Interiors with Edra" published in October 2006, 2007 will see the publication of a small commemorative booklet describing 20 years' of hard work. Rather than a chronological narrative, the book comprises a series of episodes and brief overviews of all those who have worked for the company over the years. Proof of the fact that Edra intents to continue along the path it started down so many years ago.